Northbay

A brand shaped by movement.

Northbay takes its cues from the coast: open horizons, irregular textures and a constant sense of motion. The direction connects a quiet visual identity with a more expressive moving image language.

One idea across every format.

An adaptable typographic grid and tightly edited palette carry the idea through digital, campaign and motion applications. Each format gets its own pace while remaining part of the same visual world.