INDEPENDENT BY DESIGN

IDEAS / OBSERVATIONS / WORK IN PROGRESS

A closer look at the decisions behind the work. What we are thinking about, testing and learning.

PERSPECTIVE / 04 MIN

Design for the second visit.

The first impression gets attention. The next one earns trust.

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MOTION / 03 MIN

Every movement needs a reason.

A useful animation makes the interface easier to understand.

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DESIGN SYSTEMS / 05 MIN

Systems can have personality.

Consistency should protect an idea, not flatten it.

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